Identify Product

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I could use two of the UK dubstep magazine Get Darker and K mag, and  can also use the radio to help with the promotion and the best raido presenter/ dj would be Mary Anne Hobbs this will reach out to both types of audiences people that read magazines / surf the web. I can contact Mary Anne Hobbs by her website or her facebook page, if i was to put the song on her page it would

Describe aims of a new campaign

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The product I am trying to promote is a song by Example which is remixed by Dr.P which is called last man standing. The original song is a pop song and the remix is dubstep, dubstep isnt as famous as pop and the majority would listen to pop rather than dubstep so i need to promote this song so it will be listened by people who wouldnt normally listen to dubstep.
Tv Promotion will be useful to promote the song just short adverts of the album, and get the artist on a talk show. We will have promotions in the music store about the new up coming album. This will be published in most music magazines but will be focused in K mag and Get darker. There will also be a website to help with the promotion. There will also be single/s released to help with the promotion of the album. There will be adverts for it on other music download site.

Review current situation  

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Dubstep is a new genre in the cases of mainstream music it is mainly played in parties,clubs and nightclubs around the world. Recently dubstep as a genre it has become a very popular genre of music. There are a few famous artist in the Dubstep sence such as Nero, Benga, Skrillex, Chase and Status Dr. P and DeadMau5 play Dubstep. Slowly Dubstep is creeping in to the mainstream of music, more and more artists and albums are entering the charts. There quite alot of events for the genre such as UKF Bass Culture, Fabric and Orange Fridays. 

Identify Target audience

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The target audience for my song/album is 16 year olds to young adults. Dubstep is a  nightclub night life music and most people who go out to these types of events  are between 16 to 24 but the majority will be over 18s. The target audience for this product are likely to go these types of  events and music festivals of the same genre, since everyone is young they will all use facebook, and use youtube quite often so these would be the best place to go to advertise for my product.

Identify the potential market( Niche, Local, National and Global)

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The potential market for my product would be Global/Worldwide because it will be able to be downloaded on line as a MP3. A few dubstep artists have toured worldwide for example Skrillex, Benga Camo & Krooked and chase and status have been to countries all over the world but mainly over the UK and USA so the dubstep genre is not so underground anymore so it has self promotion. Since the market for my product is worldwide already wont have to worry as much about people listening to my product and since its worldwide i can also make a profit. 

Describe Advertisements and Promotion

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Dubstep is advertised nightclubs, social networking sites radio and YouTube. Dubstep is slowly growing from the underground genre sense to the Mainstream,  Dubstep is promoted is by the DJ's and the internet. The Dj's who  play Dubstep at parties, clubs and events will play songs from many different artists. For example people who go to music events like Fabric, Bass Culture, V fest, Glastonbery and Creamfeilds heard a few Dubstep songs which would have been play at the beginning introducing them to the genre, by doing this it helps promotes the artist if the audience takes interest in the the genre, they became famous by playing in night clubs cause they music has been heard at other events so then they release an album. I am also going to use and dj on radio one to help with the promotion. Mary Anne Hobbs is a late night dj on Radio 1 so she can help me promote the song because the music she plays is garage dubstep drum and bass hip hop/grime and electro. i can contact by emailing her or reaching her on her facebook.

Schedule 

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Tv Promotion advert for the album will be 5-7 weeks before the release if the sales for the singles go well.

Adverts for both the artists and the album will be in music magazine 4 weeks be for release of the album.

Adverts for other Music Download sites will be 4-6 weeks before the release of the album it will have small clips of the song like a teaser.

The Promotion for the album in music stores will be up 2 weeks before the release date of the album and after the release date the promotion should just carry on for 3-4 weeks so people who didn't follow it from the beginning will see the adverts and promotion.

The Website will be up 6 weeks before the release of the new album and they website will have information about singles and events. 

Facebook, Twitter and youtube will be set up 5 weeks before the release of the album and it will stay up to continuously give information of what is  happening.