What is RAJAR? ^
What is the Audit Bureau of Circulation? ^
What is ASA? ^
What is CAVIAR? ^
What is CAP? ^
BARB is Broadcasters’ Audience Research Board. BARB was set up in 1981 to give the TV audience service for broadcasters and the advertising industry. BARB is owned by BBC, ITV, Channel 4, Channel 5, BSkyB and the IPA and is a not for profit company limited by guarantee. Barbs main function is to collect the views of TVs in the UK, it is made up of 2 Databases one for Selling to other companies and the other for individual view within homes for each day
RAJAR stands for Radio Joint Audience Research and is the official body in charge of measuring radio audiences in the UK. It is jointly owned by the BBC and the RadioCentre. RAJAR is an organisation that counts the number of people listening to each of the radio stations in the United Kingdom
ABC Stands for Audit Bureau of Circulations their function is to manage and uphold standards which reflect media industry needs. These standards determine best practice in how media industry data is prepared and reported, offer an audit and compliance service to check that data and processes meet these industry agreed standards. ABC provides a stamp of trust for media buyers, media owners, publishers and digital traders working in existing and emerging platforms.
ASA stands for Advertising Standards Authority, The ASA is the UK's independent regulator of advertising across all media, including marketing on websites. They work to make sure Adverts are legal, decent, honest and truthful by applying the Advertising Codes. ASA makes sure that consumers do not just enjoy the ads they see, but they can trust them too
CAVIAR stands for Cinema and Video Industry Audience Research CAVIAR was founded in 1985 to give reliable cinema audience figures for media planners, which derives from periodic sample surveys of about 2500 British cinema-goers between the ages of 7-44. Time will tell what long-term effect this new initiative may have on the recently reviving fortunes of cinema advertising.
CAP stands for Committee of Advertising Practice, and they are independently administered by the ASA. The Codes are responsibility of two industry Committees - the CAP and the BCAP which are both administered by the ASA. There are over 30+ members of CAP that help to make sure that the industries advertising is legal
CAP stands for Committee of Advertising Practice, and they are independently administered by the ASA. The Codes are responsibility of two industry Committees - the CAP and the BCAP which are both administered by the ASA. There are over 30+ members of CAP that help to make sure that the industries advertising is legal
No comments:
Post a Comment