the debt

The film genre could be argued to be either an action movie or a thriller, because the trailer has action clips and also gives loads of enigmas to leave the audience wandering what could happen or what is happening. The enigmas keep the film a thriller, cause it keeps you wondering. The certification for this film is a 15 probably because of the mild language and the violence

At the beginning of the trailer the first thing that you see is the production companies Focus Features and Miramax. The second thing is the palm trees in the sunlight which the colours are all warm yellows and oranges, the sun is in the background which gives the warm summery feeling. Already from the beginning of the trailer the music is more gloomy and building tension, the next part is of 3 people walking off a military plane so this is already giving an enigma to where have they just come from and what they did why they are returning A woman with a Russian accent says “We should never forget how young they were“ , then its an immediate cut scene to they 3 people who were getting off the plane. The Russian woman is in a conference/presentation for these 3 people and as she is in the conference she says “ these 3 dared to confront an unimaginable evil the it cuts to a book with Nazi in it so this tells us that it is during the 1940s and these three were part of an organization called the Mossad, Since this film is about the Mossad the target audience would be the older generation which new about the Mossad organization The first bit of action from this trailer is when the female agent shows she can fight as well as she pins down one of the other agents, so the film is aimed at the female as well as the males.. Then the other agents says welcome to the mission so the confirms that they are agents of some sort. It then flashes to a lot of different shots like an agent popping his collar to be more incognito. Now the Russian woman who is in the conference is now acting as the narrator. The next scene is of the agent pretending to be a patient for this sick doctor as she wait for him she slightly takes several pictures of him. There is also part of it where they show a bit of romance between two of the agents. Then the first dialogue from the female agent is I’m not brave I’m terrified in response to the male agent saying it’s a brave thing your doing. Then cuts to the two agents kissing and then cuts to the female agent wait to be operated on by the twisted doctor, it then cuts to show the agent getting a needle to capture the twisted doctor and waiting for him to get closer so she can get him then there is 3 sequenced cuts showing how she get the doctor. The next series of shot is of the agents escaping from a Camp it looks like, near the end of the trailer there is a sequence of text and scene the text says Every secret, Comes with a price so this also leaves another enigma what are the secrets and what is the price they have to pay. At the end of the trailer they promote their film by saying academy award winner Helen Mirren then it cuts to the actress it shows the other leading actors/ actress and cuts to them so the audience will know who they are and then they show academy award nominee Tom Wilkinson and after it says From academy award nominated director at the end they show the title of the film and then the list of the actors in the film.

　

The American poster the this film is jam packed with the text about the film. Leaving very little space free Out of all the other poster all over the world the American poster is more colourful than the other posters although it is packed. On the other hand the British film poster is not as packed as the American one and it less colourful and it’s a but duller than the rest of the poster of this film, you can almost tell its and American movie just by looking at the different posters cause the american one is trying to sell it were the other highlight different thing, like the French there focus on the movie is Rachel Singer. The American posters like to have a lot of information in them, and this poster includes a small image of where the film is set. The British poster simply has pictures , the name of the film, release date, names of the actors/actresses, the names of the production company and the film's certification. The American poster has a different bottom picture, this could give a different impression of what the genre is for the film, because of the clear view of the gun, rather than a thriller.

The stars of the film ususally go on shows that represent the target audience of the film. Jessica Chastain went on BBC Breakfast to talk about the film, and Helen Mirren went on The Jonathon Ross Show on ITV. Helen Mirren was on The Jonathon Ross Show because Jonathon Ross's wife was one of the writers fir the film.

　
The film premiered at the 2010 Toronto International Film Festival in September 2010. Miramax originally announced plans to release the film in the United States on December 29 2010 and it quickly began to appear on lists of possible 2011 Oscar contenders. Before the official December 29, 2010, U.S. premiere, it was shown December 4, 2010, as part of the Washington DC Jewish Film Festival

　

The Facebook site for The Debt has interviews pictures links videos and reviews for other sites. The face book site for the debt has 95 likes. The reason this might be so low is that the film is aimed at middle aged people, and they aren't on Facebook. The UK site has a lot less likes than the American site, the american face book site has 22,870 likes. The American Facebook site has similar content to the English face book site.

Battlefield 3

Battlefield 3 aka BF3  is a first-person shooter action video game, being developed by EA Digital and to be published by Electronic Arts. The game is set to be released on October 25, 2011 on Microsoft Windows, PlayStation 3, Xbox 360. It is a direct sequel to 2005's Battlefield 2, but the eleventh installment in theBattlefield franchise. Battlefield 3 will feature the combined arms battles that made the series popular across single-player, co-operative and multiplayer modes. It will bring back several game modes absent from the Bad Company games, including fighter jets, the prone position and 64-player battles on PC. 

The game case will be in the original xbox 360 game case. A light green case which is about the size of a folded A4 piece of paper. The cover for the official xbox case will be of one man, a Solider in front 2 tanks on both sides of him there will be a city in the far distance. The main colour are all greys, blacks, white and orange. The inside will have the same as every other game cause but it will have the manual just like all the other games but it will have leaflets for the pre ordered version which will give them the extras such as the maps guns and gadgets. The content for the Pre-ordered game and the actual game is that you get a bit more that just buying from a shop so this encourages the target audience and anyone who want the game to pre-order it for the extra benefits. The front of the case will have the game development such as DICE and EA since this is one of the most important part


The price for a newly released game like this is about £40 and if you pre-order the game you get extra features that you wont get from just buying from the shops. Pre-order at certain shops and Origin will include the Physical Warfare Pack, giving access  exclusive weapons and items, including a light machine gun, sniper rifle accessory, and armor-piercing ammunition. Also included is launch day access to the DAO-12 semi-automatic shotgun, which other players can unlock through game play. Pre-ordering at certain retailers will also provide the Specact Kit Upgrade, the Dog Tag Pack and Battlefield 3 gear for the player's console avatar. Pre-ordering at Origin will give players a shotgun and beret for Battlefield Play4Free, and 48 hour early access to the Battlefield 3 beta which is basically and demo of the game. The distribution of the game will be online for until the release date and once the release date  comes the game will be in every store where games are sold  and this will happen internationally over the world.


The promotion for the game is mainly done by advertising. Adverts of Tv and all over the internet, some of it will also be advertised in magazines like the interviews with the game producers. Game based TV shows will show and do many interviews on the game. Advertisement will also be done by using posters and billboards. For me and most of the players who played the game before this one will realise that the biggest promotion was the end of the game, because it  was a open ending which left you think aww yes! they are going to make another which will be definitely be better than this one




This game is aimed at everyone who is interested in  a more realistic warfare game, with more realistic game play. It is actual aimed at people over the age of 18 but the younger audience will be interested in it and find it just as appealing as the actual target audience. The game developers thought out side the box for this game although their game is just another first person shooter  it was the first to introduce destroying buildings on the game so that practically sold the game for the company.

Ao1- analysis of the marketing mix for at least one product