Battlefield 3

Battlefield 3 aka BF3  is a first-person shooter action video game, being developed by EA Digital and to be published by Electronic Arts. The game is set to be released on October 25, 2011 on Microsoft Windows, PlayStation 3, Xbox 360. It is a direct sequel to 2005's Battlefield 2, but the eleventh installment in theBattlefield franchise. Battlefield 3 will feature the combined arms battles that made the series popular across single-player, co-operative and multiplayer modes. It will bring back several game modes absent from the Bad Company games, including fighter jets, the prone position and 64-player battles on PC. 

The game case will be in the original xbox 360 game case. A light green case which is about the size of a folded A4 piece of paper. The cover for the official xbox case will be of one man, a Solider in front 2 tanks on both sides of him there will be a city in the far distance. The main colour are all greys, blacks, white and orange. The inside will have the same as every other game cause but it will have the manual just like all the other games but it will have leaflets for the pre ordered version which will give them the extras such as the maps guns and gadgets. The content for the Pre-ordered game and the actual game is that you get a bit more that just buying from a shop so this encourages the target audience and anyone who want the game to pre-order it for the extra benefits. The front of the case will have the game development such as DICE and EA since this is one of the most important part


The price for a newly released game like this is about £40 and if you pre-order the game you get extra features that you wont get from just buying from the shops. Pre-order at certain shops and Origin will include the Physical Warfare Pack, giving access  exclusive weapons and items, including a light machine gun, sniper rifle accessory, and armor-piercing ammunition. Also included is launch day access to the DAO-12 semi-automatic shotgun, which other players can unlock through game play. Pre-ordering at certain retailers will also provide the Specact Kit Upgrade, the Dog Tag Pack and Battlefield 3 gear for the player's console avatar. Pre-ordering at Origin will give players a shotgun and beret for Battlefield Play4Free, and 48 hour early access to the Battlefield 3 beta which is basically and demo of the game. The distribution of the game will be online for until the release date and once the release date  comes the game will be in every store where games are sold  and this will happen internationally over the world.


The promotion for the game is mainly done by advertising. Adverts of Tv and all over the internet, some of it will also be advertised in magazines like the interviews with the game producers. Game based TV shows will show and do many interviews on the game. Advertisement will also be done by using posters and billboards. For me and most of the players who played the game before this one will realise that the biggest promotion was the end of the game, because it  was a open ending which left you think aww yes! they are going to make another which will be definitely be better than this one




This game is aimed at everyone who is interested in  a more realistic warfare game, with more realistic game play. It is actual aimed at people over the age of 18 but the younger audience will be interested in it and find it just as appealing as the actual target audience. The game developers thought out side the box for this game although their game is just another first person shooter  it was the first to introduce destroying buildings on the game so that practically sold the game for the company.